Tagged with Malaysia

Malaysian brands not spending enough online

Yahoo’s latest Net Index study reveals something most of us with kids know already – Malaysians are spending record amounts of time on social networks. The report states that the time spent by Malaysians on social networks increased 29% in 2010. As well as social media, file sharing, online searches, email and chatting all saw … Continue reading

What Malaysia must do to build a Nation Brand

Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to … Continue reading

Direct Mail, Email and your brand

Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a … Continue reading

Build a brand with the basics

Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading

How to brand a destination to attract investors, the right businesses, talent and tourists

The destination branding rewards are high in terms of investment, jobs, development, tourism, exports, domestic and even international influence. But building destination brands is harder today than ever before. There are over 1,000 national and regional economic development agencies in South East Asia alone and the ongoing global economic crisis, political interference and a fragmented, … Continue reading

Lead generation key to brand building

Many brands in Malaysia believe acquisition is key to brand building and are always trying to speed up the sales process. They focus on trying to close a deal as soon as possible. Qualification doesn’t exist, there is no attempt to build rapport and lay the foundations for a relationship. All that matters is closing … Continue reading