Tagged with automotive

Is a traditional marketing campaign going to sell motor oil?

Petronas is Malaysia’s state-owned energy provider and it is the only Malaysian company to be listed in the FORTUNE Global top 500 companies. Its lubricants division, Petronas Lubricants International (PLI) in association with M&C Saatchi has recently launched a global brand campaign for its flagship product Syntium. M&C Saatchi is responsible for the creation and … Continue reading

Build a brand with the basics

Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading

Used BMW ad campaign in Germany

I’m not sure if this is a genuine ad but it certainly got my attention and appeals to the neanderthal in me! It probably isn’t genuine because the copy is in English and there is limited contact information but I’ll share it with you anyway!

The organization is the brand

This is a classic example of how a brand that spends millions on external branding, needs to also look at internal branding. BMW has a number of dealers in Malaysia however, as far as I can determine, there are only 2 main dealers in the Klang Valley. We bought a BMW 3 series new from … Continue reading