Filed under sales

Proton must fast track core branding activities

Proton Edar CEO Hisham Othman stated recently that the company “Would pay greater attention to product quality and customer service”. That’s a suitably vague statement that can be open to multiple interpretations and I’ll be commenting on it in greater detail soon. In the meantime, here is a useful graphic from Teletech that should help … Continue reading

Build a brand with the basics

Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading

Asia is the darling of luxury brands

As the effects of government stimuli wear off and with the global economy heading towards a double dip recession that will impact the traditionally wealthy economies of Europe, the US and Japan more than most, luxury brands have been looking to Asia for salvation. And they’ve probably found it. Despite the recession, the consultants, Bain … Continue reading