Filed under advertising

Newspapers, fridges, grapes and 7 series BMWs

Like the rest of the planet, Malaysian consumers are spending more time online and this has seen a dramatic fall in the circulation of newspapers. The New Straits Times, the oldest newspaper in Malaysia and once the pride of the industry has been through at least two ‘rebrands’ in the last 10 years but this … Continue reading

Why Mercedes Benz is a global brand

This interview with Mark Raine, Vice President Sales and Marketing Passenger Cars offers some excellent insights into what makes a global brand and should be compulsory reading for anyone in the automotive industry in Malaysia. Actually it should be compulsory for anyone in any industry. Everything MB says they are doing – the borderline obsessive … Continue reading

Advertising DOES NOT build brands

Here’s a very well written and very passionate article about the Devaluation of creativity. It’s written by Bob Hoffman best-selling author and one of the most sought-after international speakers on advertising and marketing. His profile on Linkedin has some impressive testimonials. The article is particularly relevant here in South East Asia where creativity is increasingly … Continue reading

Is this the best Christmas ad ever?

If you’ve experienced the build up to Christmas in the UK, you’ll know that the launches of the big retailers’ Christmas ads are eagerly awaited. In 2015 we ran a poll of the favourite Christmas ads and even though it was considered sadvertising (take note Petronas with Chinese New Year coming up) by many pundits, … Continue reading