Everyone at Fusionbrand is convinced that 90% of advertising is a complete waste of money.
And in Asia it’s not helped by the fact that most CEOs think they are creative directors and most agencies won’t bother challenging CEOs in case they lose the business that they won because invariably, they were the cheapest.
And as we all know, when your only differentiator is cheap, you are always looking over your shoulder for someone who has quoted cheaper than you have.
And besides, there’s no point being creative when many CEOs think they know everything about creativity or think creativity is copying someone else, creatively.
This billboard in KL can only be an example of a CEO thinking he knows best because I cannot believe any CD would allow this. I’m shocked to be honest that the Nissan brand approved it.
For the record it says the new Serena is a miracle! The woman’s head appears to be completely random. Perhaps a nod, pun intended, to the headroom?
A disgrace that does nothing but add to the advertising noise.