A brand & branding. The 2 things you need to make your ‘work from home’ Instagram offering a real business
A network of entrepreneurs or small businesses working from home is nothing new. In Malaysia, sundry shops, restaurants & bars, workshops, clinics, pawnshops even real estate agents & lawyers have operated out of the front of their premises while living at the back or upstairs for 200 years. What’s changed though since the first shophouses…
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Recovery branding for Tourism in Malaysia. A Q&A with Marcus Osborne
My thoughts on recovery branding for the tourism industry as well as some insights into what is required to build a robust destination brand.
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Malaysia Airlines must invest in delivering value not new taglines
At the end of 2019 I wrote a blog post comparing the business class offerings of Malaysia Airlines, Emirates & Qatar. You can read the full review here. The purpose of the review was to highlight just how difficult it is for Malaysia Airlines to try and rescue its market share, especially in the premium…
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Why it’s dangerous to hire the wrong freelancer
Even before the arrival of COVID19, the bottom had fallen out of the freelancer market in Malaysia. Once upon a time, freelancing was seen as the best of both worlds, work to your own routine, don’t have to answer to a dictatorial boss while only taking clients you wanted. Sadly life is rarely so simple…
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10 ways to ensure your business becomes a brand in 2020
This is not a piece about the latest technological advances, gimmicks toys or 5G, 8K, robotics, foldables, AI and other buzz words. It’s about preparing your business to compete in 2020 and beyond! So what will be the big branding shifts in Malaysia in 2020? Here are ten developments that will help you take your…
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