Filed under brands

Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

‘Think Big’ yes, but first Malaysian business owners must stop thinking cheap

There’s a thought provoking piece in the business section of freemalaysiatoday.com that reports more Malaysians buying Chinese made goods ‘out of economic necessity’. The article says that Malaysians look past the stigma of Chinese products even though there are concerns that they of inferior quality and possibly even dangerous compared to products from other countries. … Continue reading

UNIFI you are better than this

One of the key tenets involved in creating a brand is to demonstrate a high level of competency and authority in your industry. And with that competency and authority comes trust. And trust is key to the success of any brand. Poorly written content dilutes the potential for trust. If that trust is diluted, a … Continue reading

How to save the Proton brand

So finally it’s official, China’s Geely Automobile Holdings has withdrawn its bid to buy a controlling stake in Malaysian carmaker Proton. No reason has been forthcoming, but Geely’s Chairman Li Shufu told Bloomberg in early March that, “They keep changing, today it’s this, tomorrow it’s that. They haven’t decided what they want.” There are rumours … Continue reading

Which is the most valuable brand in the world?

Ever wondered what is the most valuable brand in the world? Apple right? Nope, now it’s Google. Ever wondered what is the most valuable brand in Asia? Samsung right? Correct. The most valuable brand in SE Asia is Petronas, valued at US$10.6 billion although that’s probably changed significantly since the oil price tanked. Courtesy of: … Continue reading