Tagged with malaysia airlines

Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

How Malaysia Airlines can rebuild its troubled Brand

Malaysia Airlines (MAS) embarked on a massive restructuring plan towards the end of 2011 with the goal being to reduce costs and return to full year profitability in 2013. At the same time, the airline reported a staggering RM2.52 Billion (US$850 million) loss for 2011. MAS didn’t realise its stated goal because in late February … Continue reading