Apple owns some of the finest brands on the planet. And I’m an Apple loyalist and brand ambassador. I bought the green iMac when it first arrived in Malaysia. Even though there wasn’t any software to run on it and because it wasn’t compatible with anything else it required multiple peripherals. And even though it spent more time being fixed than it did on my desk and despite the fact that the keyboard was awkward and the mouse hopeless, I loved it and I’ve never had anything else since.
I now have macs in my home and at the office. Every morning when I walk into the office I catch my breath as I look at the sleek lines and brilliant screen of my top of the line iMac.
Every member of my family has an iPod and my two older kids have macbooks. I even convinced my luddite wife to switch from PCs to macs and her company now has 10 of them. Baes on my recommendations, at least one friend bought macs for his event management firm.
I’ve seen the stock I once owned soar over 5,000% from the price I sold it at.
And even though I know that Apple is making margins of over 40% on some of the products I own, I buy them because they are cutting edge in terms of design and functionality, are easy to use and have great features. And because the experience I have with my sales agent is brilliant and he’ll come to my house at nine o’clock at night to help me troubleshoot. At every touchpoint, it’s a great brand.
So you’ll never hear me say a bad word about a mac product. But I think the iPad is a mistake. And here are 8 reasons why:
1) It doesn’t have a camera or a webcam. If the iPod can have a camera, why can’t the iPad? A webcam would also have made sense.
2) The touch screen on the iPod is temperamental so if it’s the same with the iPad, users will need an external keyboard. Reading through the information, users will have to buy a separate keyboard that costs US$75 and can’t use any of their existing Apple keyboards.
3) The iPad doesn’t have any USB ports or card slots so I’m not sure how users are supposed to transfer documents from other devices. There is an iPod connector feature that means users will have to buy another adapter.
4) The iPad doesn’t have Adobe flash which means that any web pages that have applications, videos or advertisements on them will have large blank areas. You read that correctly, users can’t watch video on websites. If true, what are the implications for the travel industry?
5) The iPad doesn’t allow more than one programme to run at a time. So users can’t be working on a document in word and have a video downloading on youtube at the same time.
6) The iPad is not HD ready so watching movies will not be the experience it should be.
7) It can’t be used as a phone.
8) Apple will be able to remotely disable applications.
Before the launch of the iPad The Wall Street Journal wrote: ‘The last time there was this much excitement about a tablet, it had some commandments written on it.’ Apple leapt on that and included it in there marketing collateral at the launch.
Personally, whilst it won’t affect Apple’s position as one of the finest brands on the planet, I don’t think the iPad will fly. Only time will tell if I am right. What do you think?