Tagged with brands

5 reasons why advertising doesn’t work

I recently wrote an article on the state of advertising which you can read here. The post went viral and I have been criticised a lot, especially on Linkedin and you can read the comments here. I still don’t think advertising is effective. Here are 5 more reasons why advertising doesn’t work 1) I’m not … Continue reading

Customer loyalty builds brands

One of my favourite branding blogs is truly deeply from Australia and I recommend it to anyone even if you are not based in Australia. This morning the author David Ansett Tweeted a link to a post from last year called customer loyalty, the holy grail for brands. It’s a short, thought provoking post. It … Continue reading

Brands, it is no longer about you

Whilst researching a chapter for my new book (you can get an idea of how the book will go by reading this article here) I came across a fascinating company called Undercurrent. One of the key players in the firm is a guy called Aaron Dignan. You can follow him on Twitter here. I was … Continue reading

Great tips for using email to build your brand

More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading