Filed under Direct mail

Great tips for using email to build your brand

More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading

Direct marketing and your brand

More and more companies are moving toward a direct to consumer sales model. There are a number of reasons for this and it can be a tricky process to implement without upsetting the existing distribution ecosystem but let’s not go there for now. But this move will see an increase in Direct Marketing. Direct Marketing … Continue reading

Direct Mail, Email and your brand

Direct Mail and Email marketing are critical components of any branding strategy for either a business to business or business to consumer brand. And it is a growing business. But the quality of Direct Mail and Email marketing in Malaysia and the mining and management of the databases used is horrendous. If you own a … Continue reading