Filed under research

The most interesting thing about the iPhone 7

In April 2016, Apple announced its first ever reduction in iPhone sales. The company played down the decline suggesting it was in line with slowing smart phone sales around the world but the reality is that Android is becoming an unstopable force and consumers are getting bored with the iPhone. So the launch of the … Continue reading

How to spot a shit brand consultant

A friend sent me a great link to a Mark Ritson rant in marketingweek yesterday. Mark Ritson is something of a God for many in the marketing business and sells himself really well. And so he should as he’s won more medals than Michael Phelps. In the rant which you can read here, he recalled … Continue reading

Endless Possibilities has endless potential

The response to the “Endless possibilities” tagline has been, as one would expect when discussing a Nation Branding project, emotionally charged. Much of the focus has been on whether or not the tagline has been used by Israel or for that matter Mongolia. In fact, it would seem the tagline has been used not only … Continue reading

Stop advertising and start branding

Stop advertising and start branding

Are you happy with your branding activities? Or do you find the money you spend does little to build your brand? Unfortunately, most branding initiatives revolve around a creative campaign developed by an advertising agency. Depending on budget, the creative campaign will be implemented with a one-size-fits-all message communicated to all and sundry and across … Continue reading

What is Social Business

We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading

Direct marketing and your brand

More and more companies are moving toward a direct to consumer sales model. There are a number of reasons for this and it can be a tricky process to implement without upsetting the existing distribution ecosystem but let’s not go there for now. But this move will see an increase in Direct Marketing. Direct Marketing … Continue reading

What is the difference between an advertising agency and a brand consultancy?

As the consumer landscape changes and consumer habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically advertising agencies defined and controlled a brand’s message and through which channels it was broadcast. They would then blitz consumers … Continue reading

Top 10 airline brands for 2012

Skytrax, the UK based research company that specialises in research for commercial airlines, has just announced the winners of the world airline award for 2012. Skytrax parent company, Inflight Research Services work has been used by the UK government to determine the UK government policies on air transport. The Skytrax Awards are one of the … Continue reading