Tagged with apple brand

The most interesting thing about the iPhone 7

In April 2016, Apple announced its first ever reduction in iPhone sales. The company played down the decline suggesting it was in line with slowing smart phone sales around the world but the reality is that Android is becoming an unstopable force and consumers are getting bored with the iPhone. So the launch of the … Continue reading

Why it pays to build a brand

As they enter the season of contract negotiations, many Asian and Malaysian firms are finding their margins squeezed by the Western brands for which they manufacture products. As they go through this painful process, the question of whether they should explore the possibility of developing their own brands will come to the fore once again. … Continue reading