3 thoughts on “Philippines “brand strategy” disaster

  1. Pingback: World Spinner

  2. Thank you so much for posting this. I was really wary about reacting to the branding “exercise”, since I might step on people’s toes. But, yes, branding is initiated, not by creatives, but research insight.

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  3. Pingback: Do I need a Social Media element to my brand strategy? « Brandconsultantasia’s Blog

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