McDonalds ad from Australia nails the dad daughter relationship but so?

I love this ad. It reminds me of my two girls and my boy when they were growing up. The only thing missing is the wife who seems to disappear once the child is born. Fortunately that doesn’t happen in real life. Well hopefully not too often.

It’s got a great soundtrack too but you know what, it’ll be gone in a few months. Lost in the noise of traditional, mass media, one size fits all (what about the vegetarian dads), corporate driven messages that go on in the background when the commercials come on and consumers start texting/swiping/chatting etc

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