How to make better advertising and advertising better

There’s a small creative agency in London called Sell! Sell! The agency is run by Vic Polkinghorne and Andy Palmer and they’ve co-written a potentially interesting new book called ‘How to make better advertising and advertising better‘. This new book shouldn’t be confused with the equally new book ‘Stop Advertising, Start Branding‘ which was written by me.

But I think there will be some similarities between both books because neither of us are happy with the state of advertising today. Here’s a quote from the Sell! Sell! website. “And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely there’s a better way?”

Now what we think that better way is may be different. So I’ve ordered a copy and will let you know whether it is and what I think of the book. In the meantime, I have read some interesting reviews online and you can read one of them at the creative review website that is already generating some fascinating comments.


Make it better or bin it
Make it better or bin it

The book has also garnered some interesting testimonials including “This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott.

And this one from Bob Hoffman “The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.”

I’m looking forward to getting my copy.





2 thoughts on “How to make better advertising and advertising better

  1. Hello there, thanks for your interest in the book and for writing about it. I hope you find that the book challenges your thinking. I think it’s important to point out that we’re not advocating some ‘one-size-fits-all’ solution that’s right for everyone – and that is in fact one of the things we warn against in the book. That kind of approach has led the ad industry to appear a bit stupid in the past.


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