Filed under creativity

Is this the best Christmas ad ever?

If you’ve experienced the build up to Christmas in the UK, you’ll know that the launches of the big retailers’ Christmas ads are eagerly awaited. In 2015 we ran a poll of the favourite Christmas ads and even though it was considered sadvertising (take note Petronas with Chinese New Year coming up) by many pundits, … Continue reading

How to make better advertising and advertising better

There’s a small creative agency in London called Sell! Sell! The agency is run by Vic Polkinghorne and Andy Palmer and they’ve co-written a potentially interesting new book called ‘How to make better advertising and advertising better‘. This new book shouldn’t be confused with the equally new book ‘Stop Advertising, Start Branding‘ which was written … Continue reading

How to get the competition to advertise your brand

DHL understands better than most that a traditional advertising campaign is expensive and ineffective. But it still wanted to market itself, especially in the face of more efficient and effective competition. So the firm decided to trick its competitors into advertising DHL across a city in the US. DHL sent packages via competitors such as … Continue reading

Is this the scariest tyre commercial of all time?

This Japanese commercial for tyre manufacturer Autoway comes with a health warning that recommends those with a heart condition, physical or mental problems or those who visit their doctor on a regular basis should not watch it. It’s a clever if rather radical attempt to sell tyres. I’ve written about ‘shock and awe’ advertising here. … Continue reading