10 reasons why you should use video to build your brand

Video is no longer a ‘nice to have’ it is now a ‘must have’. Here’s why:

1) According to Google, YouTube uploads have increased from 40 hours per 60 seconds in 2011 to 100 hours per 60 seconds in 2013.
2) As attention spans decrease, video is twice as effective at getting a viewers attention.
3) Video flot states that 20% of visitors to a site will read content in the form of text but 80% of visitors to the same site will watch the same content in video.
4) Visitors to a site who view a video stay 2 minutes longer on the site and are 64% more likely to make a purchase than other visitors.
5) 78% of people watch a video online at least once a week and 55% watch one everyday. threemotion
6) 80% of Internet users recall watching a video ad on a website they visited in the past month. 46% took some action after viewing the ad. Online Publishers Association
7) 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text
8) 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. YouTube
9) Video results have appeared in almost 70% of the top 100 search listing on Google in 2012. Marketing week
10) Cisco reports that 90% of all Internet traffic will be video by 2017.

And if you are still not convinced, have a look at this impressive video from visually

by alboardman.
Explore more infographics like this one on the web’s largest information design community – Visually.


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