Filed under creative driven branding

How Malaysia Airlines can rebuild its troubled Brand

Malaysia Airlines (MAS) embarked on a massive restructuring plan towards the end of 2011 with the goal being to reduce costs and return to full year profitability in 2013. At the same time, the airline reported a staggering RM2.52 Billion (US$850 million) loss for 2011. MAS didn’t realise its stated goal because in late February … Continue reading

Stop advertising and start branding part III

Stop advertising and start branding part III

According to medical anthropologist Dr. Michael L. Tan, “Smoking will kill more people in the next twenty years than HIV/AIDS, accidents, homicides, and suicides combined.” One report estimates that national health care costs for tobacco-related diseases for a population with a smoking prevalence rate of 50% could add up to almost 2% of GDP, or … Continue reading

10 Principles to build the Malaysia Nation Brand

Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as … Continue reading

First rule of auto advertising – keep it real!

We are carpet bombed with messages from the moment we wake up till the moment we go to sleep. Little wonder then that studies show we are increasingly oblivious to these messages. As a result advertising agencies are increasingly hard pressed to cut through all the clutter and make us look, listen and absorb. To … Continue reading