Filed under city branding

15 things you didn’t know about TripAdvisor

TripAdvisor is 15 years old today. TripAdvisor has been at the heart of the revolution in destination branding and is responsible for changing the culture of travel and the travel related decision making process. It has ripped up the hospitality industry manual and forced the industry to focus on delivering value to customers rather than … Continue reading

Destination branding for small cities

Back in 2007, Destination Branding consultant Bill Baker released one of the best ‘how to’ books for city branding practitioners, mayors, planners, governors and anyone else tasked with or interested in the branding of cities. ‘Destination Branding for Small Cities: The Essentials for Successful Place Branding’ was so successful that he has updated it and … Continue reading

How to brand a city like Ipoh

Senior Executive Councillor Datuk Hamidah Osman of The Perak state government in Malaysia announced on a trade and investment mission to China recently that the state government, in an effort to boost its tourism industry, intends to brand Ipoh, the capital of Perak as the “City of White Coffee”. Datuk Hamidah was quoted by Bernama … Continue reading