Tagged with destination branding

Malaysia Airlines and the Malaysia nation brand

Place branding is a generic term for all the elements of a nation or country brand, cities, states and regions and even destinations within those areas. In South East Asia alone there are more than 600,000 destinations competing for investment, talent and tourists. In an effort to match their destinations to stakeholder requirements for value, … Continue reading

I hate Thailand

Tourism accounts for about 10% of the Thai economy, employs hundreds of thousands of people and generates as much as US$65 billion in foreign currency. But the ongoing political crisis that saw the military junta’s National Council for Peace and Order (NCPO) take power and the brutal murder of two British tourists in Phuket has … Continue reading

Back to the drawing board for Brand Malaysia

Word reaches me from reliable sources that “Endless possibilities” the Nation Brand tagline chosen for Malaysia and scheduled for an official launch on 17th September will not now be used. The tagline was panned from the outset, primarily because it was used by Mongolia and Israel. Trying to communicate a Nation brand promise in a … Continue reading

Destination branding for small cities

Back in 2007, Destination Branding consultant Bill Baker released one of the best ‘how to’ books for city branding practitioners, mayors, planners, governors and anyone else tasked with or interested in the branding of cities. ‘Destination Branding for Small Cities: The Essentials for Successful Place Branding’ was so successful that he has updated it and … Continue reading

Sri Lanka: A Big Miracle

After the domestic travel trade complained repeatedly that it doesn’t spend enough money promoting the country internationally, The Sri Lanka tourism development Authority (SLTDA) announced that it will launch a new tourism campaign in the next few months to increase visibility in key source markets. The campaign is expected to be in addition to existing … Continue reading