Filed under asia

Branding in Industry 4.0

We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading

Newspapers, fridges, grapes and 7 series BMWs

Like the rest of the planet, Malaysian consumers are spending more time online and this has seen a dramatic fall in the circulation of newspapers. The New Straits Times, the oldest newspaper in Malaysia and once the pride of the industry has been through at least two ‘rebrands’ in the last 10 years but this … Continue reading

How to save the Proton brand

So finally it’s official, China’s Geely Automobile Holdings has withdrawn its bid to buy a controlling stake in Malaysian carmaker Proton. No reason has been forthcoming, but Geely’s Chairman Li Shufu told Bloomberg in early March that, “They keep changing, today it’s this, tomorrow it’s that. They haven’t decided what they want.” There are rumours … Continue reading