Tagged with Malaysia

Adding value to Malaysia’s commodities & making the move from original equipment manufacturer (OEM) to original brand manufacturer (OBM)

Adding value to Malaysia’s commodities & making the move from original equipment manufacturer (OEM) to original brand manufacturer (OBM)

This morning, I read with interest Sarawak Deputy Chief Minister Datuk Amar Douglas Uggah’s comments about the price of pepper. You can read the full article here but the crux of it is that he’s talking about the dramatic price drop and appears upset (rightly so) that the solution offered by the Primary Industries Ministry … Continue reading

Endless possibilities have ceased to be endless

It’s official, the new tagline that was supposed to launch the Malaysia Nation Brand will not now be used. The official launch for “Endless Possibilities” was supposed to be yesterday however it was cancelled. You can read more about the cancellation here. My sources tell me that McKinsey, Futurebrand, Leo Burnett, McCann Erickson and O&M … Continue reading

Back to the drawing board for Brand Malaysia

Word reaches me from reliable sources that “Endless possibilities” the Nation Brand tagline chosen for Malaysia and scheduled for an official launch on 17th September will not now be used. The tagline was panned from the outset, primarily because it was used by Mongolia and Israel. Trying to communicate a Nation brand promise in a … Continue reading

Endless Possibilities has endless potential

The response to the “Endless possibilities” tagline has been, as one would expect when discussing a Nation Branding project, emotionally charged. Much of the focus has been on whether or not the tagline has been used by Israel or for that matter Mongolia. In fact, it would seem the tagline has been used not only … Continue reading