Filed under Singapore

Stop Advertising Start Branding – the first book to help Malaysian, Singaporean and other Asian firms build brands that not only survive but thrive

Stop Advertising, Start Branding is the controversial new book by Malaysia based brand consultant Marcus Osborne. It’s already attracted flattering reviews with one reviewer calling it “South East Asia’s business book of the year.” Marcus Osborne says, “If you are spending more on advertising yet struggling for sales, it could be because you are still … Continue reading

Where are all the global Asian Brands?

I came across an article posted on the Insead business school blog that asked the question, “Where are all the Global Asian Brands?” The author, Brand strategist Martin Roll argued that ‘emerging market companies have grabbed market share by doing things faster and cheaper.’ He also said that those Asian companies now need to build … Continue reading