Filed under Singapore

Which is the most valuable brand in the world?

Ever wondered what is the most valuable brand in the world? Apple right? Nope, now it’s Google. Ever wondered what is the most valuable brand in Asia? Samsung right? Correct. The most valuable brand in SE Asia is Petronas, valued at US$10.6 billion although that’s probably changed significantly since the oil price tanked. Courtesy of: … Continue reading

Stop Advertising Start Branding – the first book to help Malaysian, Singaporean and other Asian firms build brands that not only survive but thrive

Stop Advertising, Start Branding is the controversial new book by Malaysia based brand consultant Marcus Osborne. It’s already attracted flattering reviews with one reviewer calling it “South East Asia’s business book of the year.” Marcus Osborne says, “If you are spending more on advertising yet struggling for sales, it could be because you are still … Continue reading