Filed under Singapore

Where are all the global Asian Brands?

I came across an article posted on the Insead business school blog that asked the question, “Where are all the Global Asian Brands?” The author, Brand strategist Martin Roll argued that ‘emerging market companies have grabbed market share by doing things faster and cheaper.’ He also said that those Asian companies now need to build … Continue reading

Turbulence helps Singapore Airlines strengthen its brand

Singapore Airlines only recently reported its group operating profit fell 19.8% to S$229 million (RM564 million). SIA Engineering and SilkAir also reported lower profits while losses for SIA Cargo dived more than 40% from S$119 million to S$167 million. And then a recent Singapore Airlines flight from Singapore to London made it into the global … Continue reading

Stop advertising and start branding part II

A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey size is a little small – 4,000 people in four countries – but the results unearth new data on how social media … Continue reading