Filed under public relations

10 Principles to build the Malaysia Nation Brand

Minister in the Prime Minister’s department, Datuk Seri Idris Jala announced yesterday that the Prime Minister, Datuk Sri Najib Razak has a team in place and they are working full time to create a national brand for Malaysia. Datuk Seri Idris said that the brand would involve Malaysian perspectives on national policy as well as … Continue reading

What Malaysia must do to build a Nation Brand

Traditionally, Tourism Malaysia has had the responsibility of raising the awareness and promotion of Malaysia. And Tourism Malaysia has worked hard to build awareness of the country as a tourist destination and on the whole, it has been reasonably successful. But in an increasingly competitive world, Malaysia is not just in a global competition to … Continue reading

Arizona brand strategy

This question was asked recently “Does Arizona need Rebranding or Public Relations Crisis Management?” You can see the full article, context and responses here “Does Arizona need Rebranding or Public Relations Crisis Management?” is the wrong question to ask because they are confusing the issue by asking a question that doesn’t make sense. PR at … Continue reading