Filed under marketing

Another Malaysia Airlines marketing fail

Malaysia Airlines’ latest Twitter campaign is live. It really seems as if the struggling carrier sees digital and social media as another version of mass media – as a channel for pushing a corporate message onto an unsuspecting public. Over the last couple of years they’ve made some terrible blunders online and you can read … Continue reading

How to spot a shit brand consultant

A friend sent me a great link to a Mark Ritson rant in marketingweek yesterday. Mark Ritson is something of a God for many in the marketing business and sells himself really well. And so he should as he’s won more medals than Michael Phelps. In the rant which you can read here, he recalled … Continue reading

Lexus fails with its website

There is a lot going on in the world of website design and development and it can be hard to keep up. As a result, some CEOs believe the only way to stand out is to give creative people free rein over the design of their website. Now I’ve written about Lexus before and I … Continue reading

100 brilliant ads but are they relevant?

The print industry is changing rapidly. Publications are increasingly niche or evolving around new industries such as airbnb. The hospitality company with the largest inventory of beds but doesn’t own a single hotel launched Pineapple last year. It doesn’t aim to market the brand but instead inspire people to travel and of course hopefully use … Continue reading

Can Christoph Mueller rebuild the MAS brand?

The May 2015 edition of Going Places, Malaysia Airlines in flight magazine features an introduction from Mr Christoph Mueller, the airline’s new CEO. In the short message Mr Mueller talks about the “overwhelming hospitality” he has received since arriving in Malaysia two months earlier. He explains that he would like all Malaysia Airlines’ passengers to … Continue reading