Filed under marketing

Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

Another Malaysia Airlines marketing fail

Malaysia Airlines’ latest Twitter campaign is live. It really seems as if the struggling carrier sees digital and social media as another version of mass media – as a channel for pushing a corporate message onto an unsuspecting public. Over the last couple of years they’ve made some terrible blunders online and you can read … Continue reading

How to spot a shit brand consultant

A friend sent me a great link to a Mark Ritson rant in marketingweek yesterday. Mark Ritson is something of a God for many in the marketing business and sells himself really well. And so he should as he’s won more medals than Michael Phelps. In the rant which you can read here, he recalled … Continue reading

Lexus fails with its website

There is a lot going on in the world of website design and development and it can be hard to keep up. As a result, some CEOs believe the only way to stand out is to give creative people free rein over the design of their website. Now I’ve written about Lexus before and I … Continue reading