Filed under marketing

100 brilliant ads but are they relevant?

The print industry is changing rapidly. Publications are increasingly niche or evolving around new industries such as airbnb. The hospitality company with the largest inventory of beds but doesn’t own a single hotel launched Pineapple last year. It doesn’t aim to market the brand but instead inspire people to travel and of course hopefully use … Continue reading

Can Christoph Mueller rebuild the MAS brand?

The May 2015 edition of Going Places, Malaysia Airlines in flight magazine features an introduction from Mr Christoph Mueller, the airline’s new CEO. In the short message Mr Mueller talks about the “overwhelming hospitality” he has received since arriving in Malaysia two months earlier. He explains that he would like all Malaysia Airlines’ passengers to … Continue reading

Customer loyalty builds brands

One of my favourite branding blogs is truly deeply from Australia and I recommend it to anyone even if you are not based in Australia. This morning the author David Ansett Tweeted a link to a post from last year called customer loyalty, the holy grail for brands. It’s a short, thought provoking post. It … Continue reading

I hate Thailand

Tourism accounts for about 10% of the Thai economy, employs hundreds of thousands of people and generates as much as US$65 billion in foreign currency. But the ongoing political crisis that saw the military junta’s National Council for Peace and Order (NCPO) take power and the brutal murder of two British tourists in Phuket has … Continue reading

How to get the competition to advertise your brand

DHL understands better than most that a traditional advertising campaign is expensive and ineffective. But it still wanted to market itself, especially in the face of more efficient and effective competition. So the firm decided to trick its competitors into advertising DHL across a city in the US. DHL sent packages via competitors such as … Continue reading