Which brands fooled you on April 1st?

The concept of the April Fools Day joke has had something of a renaissance with the advent of the Internet. Many brands take it very seriously as they try to out do each other with varying levels of success. Google is always up there and this year Twitter also scored well in the original stakes. But the traditional media companies also performed well this year.

Here is my top 5 of this year’s gags.

5) Youtube is shutting down

4) Google now has a search by smell feature (still in beta stage)

Google adds the new 'scentsation' in search

Google adds the new ‘scentsation’ in search

3) The Guardian newspaper in the UK launched a product a pair of Web-connected ‘augmented reality’ spectacles that will beam content directly into the wearer’s visual field, enabling users to see the world through the Guardian’s eyes at all times.

Now we can all groan

Now we can all groan

2) Apple to release a unisex scent that smells like Steve Jobs. This report came from Macworld in the UK (I’m not sure if it refers to when he was alive or now)

Now you can smell like him

Now you can smell like him

1) Richard Branson announces Virgin has developed new technology that will see the production of glass bottomed planes

The 'drawings' for the glass bottomed plane

The ‘drawings’ for the glass bottomed plane

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One thought on “Which brands fooled you on April 1st?

  1. I believe that the Youtube video won based on the “primacy effect”, it wasn’t believable – however what was believable was a Richard Branson vision of a glass bottomed aircraft.

    Like

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