John Cullen runs an Internet marketing company out of Ohio in the US. He dropped by my blog and out of courtesy I had a look at his. He also liked the ‘about me’ page on my blog. I’m not sure if I should be happy with that because I hope he liked some of branding related stuff too!

Anyway on his blog I came across this excellent infographic that explains the online marketing funnel.

This fascinating infographic is useful because it shows the importance of digital marketing when building a brand, not through advertising but through the use of content and yet it also shows how important traditional tools such as the telephone are in the brand building process.

It also shows how important it is to use the right tools for the right sector. For instance, Linkedin generates more leads for B2B companies than Facebook, twitter or blogs yet only 47% of B2B marketers say they are active on Linkedin compared with 90% who are active on Facebook.

All you need to know to start building your brand online. Check out response tap for more on this topic.