Tagged with Retention

Customer loyalty builds brands

One of my favourite branding blogs is truly deeply from Australia and I recommend it to anyone even if you are not based in Australia. This morning the author David Ansett Tweeted a link to a post from last year called customer loyalty, the holy grail for brands. It’s a short, thought provoking post. It … Continue reading

Is Positioning still relevant today? Part two

Recently I wrote a blog post questioning the relevance of positioning today. You can read the full post here. A fellow blogger called Pepita responded with some well thought out and pertinent comments. Below are her comments, taken from the comments section and re posted here together with my responses embedded within the questions. Pepita: … Continue reading

Build a brand with the basics

Right near my office at Phileo Damansara in Petaling Jaya, a luxury German auto manufacturer has two billboards advertising its top of the range luxury autos. One is a saloon and the other is an SUV. I like this particular SUV so much that if I was still putting posters up on my bedroom wall, … Continue reading

Branding requires you to get to know your customers

This is the start of an ad hoc series of personal experiences I have with brands and some recommendations to help improve the experience. Running a small retail business is tough, particularly in today’s climate. It’s even tougher in the competitive retail wine business in a small muslim country with high taxes on alcohol. Key … Continue reading

A solid brand is built from the inside out

The chances are that you have discussed branding, what it is and whether it is important. You’ve probably agreed to ‘look into it’ and assigned someone from marketing to research brand consultants. Marketing will probably google something like ‘brand consultants’ or ‘how to build a brand’ or ask friends or associates if they can recommend … Continue reading

Personalisation

Companies have to stop trying to sell stuff to prospects and customers and start coordinating all the resources it has to supplying or satisfying specific customers specific requirements for value. Consumers don’t want products (or services) they want the products/services they like immediately and personalised. But personalisation in its present form is primitive because of … Continue reading

A is for Advertising

This is a good place to start a compendium of branding terms because unfortunately, it is where many companies start their brand building. And that’s a shame, no tragedy because it is an expensive exercise in futility to try and build a brand using advertising alone. Advertising can be traced back to around the late … Continue reading