Filed under billboards

How to make the Malaysia Nation Brand strategy successful

Let’s get something straight. A catchy tagline, symbolic logo, pretty colours that symbolize the ‘personality’ of the brand and a custom designed font are not Nation Branding. Glossy advertisements that push the creative envelope and consist of content that is impossible for stakeholders to buy into or live up to, is not Nation Branding. Expensive … Continue reading

Infographic: The history of marketing

HubSpot, the inbound marketing gurus have come up with an impressive infographic that outlines the history of marketing from the first one dimensional ads of 1450 to the digital, more interactive model of today. It’s a massive infographic that features all the key moments in the evolution of marketing such as the print era that … Continue reading

Art meets advertising

This is a beautiful video of what maybe the last of the billboard painters. Hand-painted billboards first appeared in the USA in the 1950s and are still seen in some parts of the USA especially in LA where they are often used to promote a new movie. The Red Army in China used them to … Continue reading

Street art goes to war against outdoor advertising

Here’s something interesting from the UK. A group of artists from the UK, Italy and France have embarked on a project around the UK that is called “Brandalism” which aims to “challenge the destructive impacts of the advertising industry.” Brandalism is essentially a campaign to hijack a number of billboards around London and ‘refresh’ them … Continue reading

Dulux goes local

I expect most people around the world recognise international paint brand Dulux. In its early days Dulux wasn’t available through retail channels because painters and decorators were the firm’s main customers. However in the 1950s, the firm still spoke to consumers in its advertising, telling them to, “Say Dulux to your decorator”. The goal of … Continue reading

Why are you still using positioning to build a brand?

Back in the late 1960s, Al Ries and Jack Trout published their first article on positioning. But the term didn’t really become advertising jargon until the articles entitled “The Positioning Era”, were published in Advertising Age in the early 1970’s. You can read the original articles here There are numerous definitions of what positioning is … Continue reading