Filed under infographics

Infographic: The history of marketing

HubSpot, the inbound marketing gurus have come up with an impressive infographic that outlines the history of marketing from the first one dimensional ads of 1450 to the digital, more interactive model of today. It’s a massive infographic that features all the key moments in the evolution of marketing such as the print era that … Continue reading

Proton must fast track core branding activities

Proton Edar CEO Hisham Othman stated recently that the company “Would pay greater attention to product quality and customer service”. That’s a suitably vague statement that can be open to multiple interpretations and I’ll be commenting on it in greater detail soon. In the meantime, here is a useful graphic from Teletech that should help … Continue reading

Storytelling must be part of your brand strategy

Telling a story has always been an important element of brand building but sadly too many CEOs have left it to advertising agencies and creative campaigns to try and tell their story. This model is flawed because it nearly always focuses more on creativity than content. It is also flawed because few brands have the … Continue reading