Any brand in the destination branding space should look at this infographic to see how much effort the big travel related US brands are pouring into social media.
It is reported that there are 199 airlines active on Twitter which is an impressive total. This infographic looks at the top six which is dominated by US carriers.
US hotels have jumped on the social bandwagon as well. Followers on Twitter for the top 6 hotels range from 4,000 (Radisson) to 231,000 for the Marriott. According to hotel marketing Internet users in the US generate 66.3% of global searches for luxury hotel brands which means that anyone in the luxury destination business needs to be online and doing social.
But it’s not just luxury brands that need to be doing social. 65% of leisure travelers begin researching online before they have decided where or how to travel. And a typical traveller visits 22 sites before making a destination decision. Arabs are big users of the online space for travel. Online bookings will nearly double in Arabia between 2011 and 2014, and the online leisure and business travel market is expected to cross the US$16 billion mark.
So if you are looking to attract visitors, especially from Western countries, you need to be doing social.
Thanks to media mosaic for the infographic.