Filed under luxury branding

Why Mercedes Benz is a global brand

This interview with Mark Raine, Vice President Sales and Marketing Passenger Cars offers some excellent insights into what makes a global brand and should be compulsory reading for anyone in the automotive industry in Malaysia. Actually it should be compulsory for anyone in any industry. Everything MB says they are doing – the borderline obsessive … Continue reading

Lexus fails with its website

There is a lot going on in the world of website design and development and it can be hard to keep up. As a result, some CEOs believe the only way to stand out is to give creative people free rein over the design of their website. Now I’ve written about Lexus before and I … Continue reading

Can a cynical Christmas TV commercial save a luxury brand?

Luxury brands are beginning to feel the effects of slowing economic growth in Asia, political protests in Thailand and Hong Kong, political confrontation in Russia and Ukraine, political instability in the Middle East and the threat of Ebola. Demand from Asia for luxury goods, especially expensive bags and other leather products appears to be on … Continue reading

Stop advertising and start branding part II

A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey size is a little small – 4,000 people in four countries – but the results unearth new data on how social media … Continue reading