Tagged with experiential branding

Proton must fast track core branding activities

Proton Edar CEO Hisham Othman stated recently that the company “Would pay greater attention to product quality and customer service”. That’s a suitably vague statement that can be open to multiple interpretations and I’ll be commenting on it in greater detail soon. In the meantime, here is a useful graphic from Teletech that should help … Continue reading

Why you should start building your Brand today

This article first appeared in the Friday 29th April 2011 edition of The Malaysian Reserve/International Herald Tribune Does this statement sound familiar? “I know I need to start thinking about building my brand but I don’t know where to start so it can wait.” I’ve heard this statement a lot recently and if it is … Continue reading