Tagged with banking

Negative brand association

Watching news videos on the bbc website. One is on child prostitution (every father’s nightmare) in the US. I won’t go into the details. The video is preceeded by a commercial for HSBC. It reminded me of a breaking news report on a TV news channel that I saw not that long ago. The story … Continue reading

Pitching for a bank name change in Malaysia

Last Friday we were pitching against 4 advertising agencies to a Malaysian bank. Essentially, the brief was for a name change and to create awareness of the name change in Malaysia. We were invited to pitch despite being a data driven brand consultancy. In fact I had personally discussed this fact with one of the … Continue reading