Tagged with asia

Suggestions to improve a travel website

One of my favourite business sites, Bnet has an interesting case study of a site that offers bespoke or customised trips in China. The site is not doing as well as the owners expected. The article asks the question “Why doesn’t this website draw more visitors” and there is an outline of the situation with … Continue reading

Why you should start building your Brand today

This article first appeared in the Friday 29th April 2011 edition of The Malaysian Reserve/International Herald Tribune Does this statement sound familiar? “I know I need to start thinking about building my brand but I don’t know where to start so it can wait.” I’ve heard this statement a lot recently and if it is … Continue reading

How to brand a city like Ipoh

Senior Executive Councillor Datuk Hamidah Osman of The Perak state government in Malaysia announced on a trade and investment mission to China recently that the state government, in an effort to boost its tourism industry, intends to brand Ipoh, the capital of Perak as the “City of White Coffee”. Datuk Hamidah was quoted by Bernama … Continue reading

A is for Advertising

This is a good place to start a compendium of branding terms because unfortunately, it is where many companies start their brand building. And that’s a shame, no tragedy because it is an expensive exercise in futility to try and build a brand using advertising alone. Advertising can be traced back to around the late … Continue reading

Negative brand association, real world examples

In October of last year, I wrote a piece on my blog about negative brand association. You can read the short post here David Ansett of Storm in Australia approached the subject from a different angle and you can read his piece here Essentially, my attitude is that if the concept of positioning a product … Continue reading