Tagged with fusionbrand

Branding in Industry 4.0

We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading

Rapidkl scores a branding own goal

RapidKL the operating arm of Government ownded company Prasarana recently took 8 corporate leaders on the Light Rail Transit (LRT) so that they could experience public transport and more importantly, be seen to be taking public transport in an apparent effort to “encourage the culture within their organization(s) and the public in general, as well … Continue reading

A solid brand is built from the inside out

The chances are that you have discussed branding, what it is and whether it is important. You’ve probably agreed to ‘look into it’ and assigned someone from marketing to research brand consultants. Marketing will probably google something like ‘brand consultants’ or ‘how to build a brand’ or ask friends or associates if they can recommend … Continue reading