Filed under accountability

Proton must fast track core branding activities

Proton Edar CEO Hisham Othman stated recently that the company “Would pay greater attention to product quality and customer service”. That’s a suitably vague statement that can be open to multiple interpretations and I’ll be commenting on it in greater detail soon. In the meantime, here is a useful graphic from Teletech that should help … Continue reading

How effective is your country brand strategy?

Bloom Consulting has just published the 2012 Bloom Consulting Country Brand Ranking which classifies countries based on the effectiveness of their country brand strategies and the impact this has on GDP. In an email to me the Ranking was explained as having a different methodology to other indexes such as the Futurebrand or Simon Anholt … Continue reading

Direct marketing and your brand

More and more companies are moving toward a direct to consumer sales model. There are a number of reasons for this and it can be a tricky process to implement without upsetting the existing distribution ecosystem but let’s not go there for now. But this move will see an increase in Direct Marketing. Direct Marketing … Continue reading

It’s getting easier to advertise luxury brands

Newsweek’s announcement that it will transition to an all digital format in 2013 is hardly a surprise. Such global magazines are increasingly expensive to produce and in a niche world, less relevant. But the bigger impact will come in the way advertisers communicate with consumers. According to research carried out by comScore, more tablet users … Continue reading