Tagged with malaysia airlines brand

Even brand consultants are human

I wrote a blog post last week about how I was told I could not use the Malaysia Airlines lounge at KLIA if I wasn’t flying Malaysia Airlines. I also shared the post with a blog that I have a lot of time for and they responded with a very balanced article suggesting I was … Continue reading

Malaysia Airlines and the Malaysia nation brand

Place branding is a generic term for all the elements of a nation or country brand, cities, states and regions and even destinations within those areas. In South East Asia alone there are more than 600,000 destinations competing for investment, talent and tourists. In an effort to match their destinations to stakeholder requirements for value, … Continue reading