Filed under Airlines

Another C level executive leaves Malaysia Airlines

According to marketing magazine, group CMO of Malaysia Airlines Arved von zur Muehlen lasted 6 months in the role before jumping ‘ship’ and joining a Canadian carrier. This despite Malaysia Airlines crediting him with being “instrumental in restoring the airline’s position as a leading international carrier and developing its innovative customer-centric services.” Only yesterday, Group … Continue reading

Even brand consultants are human

I wrote a blog post last week about how I was told I could not use the Malaysia Airlines lounge at KLIA if I wasn’t flying Malaysia Airlines. I also shared the post with a blog that I have a lot of time for and they responded with a very balanced article suggesting I was … Continue reading