Filed under Airlines

Can Yuna save Malaysia?

More than 4 years ago the Malaysian Prime Minister Najib Razak set up a department tasked with building the Malaysia nation brand. We had a number of meetings with the head of the new department but her understanding of what constitutes a nation brand was very different to ours and so we didn’t get involved. … Continue reading

Another Malaysia Airlines marketing fail

Malaysia Airlines’ latest Twitter campaign is live. It really seems as if the struggling carrier sees digital and social media as another version of mass media – as a channel for pushing a corporate message onto an unsuspecting public. Over the last couple of years they’ve made some terrible blunders online and you can read … Continue reading

Malaysia Airlines and the Malaysia nation brand

Place branding is a generic term for all the elements of a nation or country brand, cities, states and regions and even destinations within those areas. In South East Asia alone there are more than 600,000 destinations competing for investment, talent and tourists. In an effort to match their destinations to stakeholder requirements for value, … Continue reading