Another Malaysia Airlines marketing fail

Malaysia Airlines’ latest Twitter campaign is live. It really seems as if the struggling carrier sees digital and social media as another version of mass media – as a channel for pushing a corporate message onto an unsuspecting public.

Over the last couple of years they’ve made some terrible blunders online and you can read about them here and here.

Today the attached post appeared in my Twitter feed.

why would anyone share this pointless tweet from Malaysia Airlines?
why would anyone share this pointless tweet from Malaysia Airlines?

In an attempt to increase sales of business class, the marketing department seeks to make the business class offering unique by telling you that if you buy a business class seat you can have access to the business class lounge before your flight leaves!

Isn’t that stating the obvious? Doesn’t every business class passenger have access to the business class lounge? Or does Malaysia Airlines not allow business class passengers to use the business class lounge?

And if you click on the link in the tweet, you go to the golden lounge page on the website. That’s it!

That's it? A page with standard information on the lounges?
That’s it? A page with standard information on the lounges?

Seriously Malaysia Airlines marketing department, is this the best you can come up with? If it is, give me a call. I promise we can do better as you stop advertising, start branding.