Tourism Malaysia and Malaysia Airports sign an MOU – in London

At the World Travel Market in London recently, Tourism Malaysia & Malaysia Airports met and signed an MOU to promote domestic tourism.

A fund will be created (not sure where the money will come from but I have a hunch it’ll be the tax payer) to support marketing campaigns by airlines and travel industry players in 2018.

Anyone know why they had to go to London to sign the MOU? And for that matter, how will an airport promote tourism? And how this project will link with other initiatives?