Tagged with airline branding

‘Sexist’ safety video helps build airline brand

A few airlines have started thinking out of the box when developing their brands. Over the last couple of years Virgin and Air New Zealand have gained a reputation for creating innovative safety videos that go viral and build positive brand reputation. You can see some of the videos in this earlier blog post. Combined, … Continue reading

Turbulence helps Singapore Airlines strengthen its brand

Singapore Airlines only recently reported its group operating profit fell 19.8% to S$229 million (RM564 million). SIA Engineering and SilkAir also reported lower profits while losses for SIA Cargo dived more than 40% from S$119 million to S$167 million. And then a recent Singapore Airlines flight from Singapore to London made it into the global … Continue reading