Turbulence helps Singapore Airlines strengthen its brand


Singapore Airlines only recently reported its group operating profit fell 19.8% to S$229 million (RM564 million). SIA Engineering and SilkAir also reported lower profits while losses for SIA Cargo dived more than 40% from S$119 million to S$167 million.

And then a recent Singapore Airlines flight from Singapore to London made it into the global headlines for all the wrong reasons.

Air turbulence caused the flight to lose altitude just as breakfast was being served. Much of the food and drinks were left all over the cabin and passengers and a potential Public Relations nightmare could have resulted with irate passengers complaining across social media.

Milk and sugar?
Milk and sugar?

However, an event that the airline has little control over turned into a PR success thanks not to the Singapore Airlines corporate PR department but due to the professionalism of the crew and the community approach of the passengers.

As soon as it was safe to do so, the cabin crew checked every passenger and then, with the help of passengers did their best to clean up the mess. When the flight arrived in London, paramedics were waiting to treat the few slightly injured passengers & crew.

As passengers disembarked, the crew handed out an apology, chocolates and of course a big Singapore Airlines smile. A potential disaster averted with good training, responsibility and a customer centric mentality.

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