Filed under segmentation

How to spot a shit brand consultant

A friend sent me a great link to a Mark Ritson rant in marketingweek yesterday. Mark Ritson is something of a God for many in the marketing business and sells himself really well. And so he should as he’s won more medals than Michael Phelps. In the rant which you can read here, he recalled … Continue reading

Social Media in action – a case study

For whatever reason, a guy in the UK called Richard Neill posted a comment on the Facebook page of Bodyform, the manufacturer of female hygiene product Maxipad. Richard complained that Bodyform had lied to him through their advertising. Apparently Richard watched Bodyform commercials on a regular basis as a child and young man and couldn’t … Continue reading

Stop advertising and start branding part II

A fascinating insight into the social media and mobile shopping habits of consumers in the United States, United Kingdom, Australia and Singapore has just been released by SDL in the UK. The survey size is a little small – 4,000 people in four countries – but the results unearth new data on how social media … Continue reading

What is Social Business

We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration … Continue reading

Great tips for using email to build your brand

More and more firms are using effective email campaigns in association with their social media initiatives to build brands. This is because an email campaign allows you to know who is opening your emails, which links they’re clicking on and how many of your them are forwarding your emails to their friends. The right product … Continue reading