What is Social Business

We’re involved in the development of the Asean Social Business Summit to be held in Kuala Lumpur in May 2013. You can read more about the event here and visit the official site here

But there is a lot of confusion over what is and what isn’t social business. Social Business refers to enterprise collaboration & innovation that uses social technologies to boost corporate, customer and social value. Social Business does NOT refer to social marketing (PR) or social entrepreneurship (helping rural businesses).

This video argues businesses are still stuck in the Industrial Revolution and need to change and change fast. Importantly, it goes some way to explaining what is social business

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