Dr Jim Hamill, IBM, GARTNER, MOSTI & OTHER HIGH-PROFILE THOUGHT LEADERS TO HIGHLIGHT FIRST ASEAN SOCIAL BUSINESS SUMMIT

A premier 1-day event in Malaysia to provide business and government with insights, case studies & useful tips for high-ROI innovation and collaboration

The emerging arena of Social Business, which helps firms to substantially boost collaboration and innovation within enterprise ecosystems, will be explored at the landmark ASEAN Social Business Summit 2013 on Wednesday, May 22, in Kuala Lumpur.

High-profile international speakers at the premier event, whose theme is “where innovation and collaboration meet,” include IBM, Gartner, MOSTI (Ministry of Science, Technology and Innovation) and other Social Business leaders. Presentations include case studies, strategic insights and hands-on advice and tips about optimizing innovation and collaboration. ECS, an IBM Business Partner, is a Gold Sponsor of the event.

The keynote speaker, one of the foremost world experts on Social Business, is Dr Jim Hamill, Business Fellow at the University of Strathclyde Business School. Dr. Hamill will present a case study about a UK public company that leveraged both a Balanced Scorecard and Social Business to improve operations.

International business and government leaders such as GE, Australian Bureau of Statistics, CEMEX, China Telecom, Asian Paints, HP, DHL, Shell, NBCUniversal and many more have turned to Social Business to streamline organizational processes, enhance customer collaboration, speed information flow, fast-track innovation and improve access to expertise.

According to a study by McKinsey & Co., “We asked 4,200 global executives how organizations deploy [Social Business] and the benefits it confers. When adopted at scale & integrated into work processes, social technologies can boost a company’s financial performance and market share, respondents say.” As a result of these benefits, Forrester estimates that the Social Business market will increase 61% through 2016.

Major speakers and topics include:

• Dave Aron, Gartner: “Impact of Social on Business Models: Broad and Deep”
• Brian Cheng, IBM: “4 major trends shaping Social Business 2013 and beyond”
• Cuneyt Uysal, Newsgator: “Collaboration: It’s not only about future work, but also how the future works”
• Azim Pawanchik, Alpha Catalyst Consulting (ACC): “Case study: Using Open Innovation to expand the Social Business ecosystem”

A limited number of sponsorships for this high-profile, high-value event remain available. For more information, contact me marcus(at)fusionbrand.com.

The event fee is RM1,500. Early-bird and other discounts from 20-35% are available. For more details and registration, visit: www.socialbizsummit.com

The event is organized by the UTM (University Technology Malaysia) Perdana School of Science, Technology & Information Policy and the Initiative for Social Business Innovation (ISBI). FusionBrand is the event organizer.

Please note: Social Business refers to enterprise collaboration & innovation that use social technologies to boost corporate, customer and social value. Social Business does NOT refer to social marketing (PR) or social entrepreneurship (helping rural businesses).